Quality you can feel. Style you’ll love.
Effortless pieces you’ll reach for again and again, now all with up to 50% off.
Wardrobe wins with up to 50% off
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The Kite way
Using only certified sustainable fabrics, we are proud of the clothing we create with our manufacturing partners.
Together we take on the challenge of designing and making garments that look great and are built to last, so that they become firm favourites in your wardrobe.
We're passionate about protecting our planet and we understand that fashion should be about quality, not quantity.
Feel special every day
Our womenswear range is full of special styles created just for you.
The collection draws on our thoughtfully selected prints and designs that are carefully crafted to be timelessly stylish.
Whether you're on the move or relaxing at home, you'll find our collection will help you to feel special every day.

Finding the right fit
We know how important it is to get the right fit when you order online.
To help you make the right choice, you can find specific garment measurements for our womenswear on each product page. Simply scroll through the images to find them.
You can also see our womenswear size chart here.
More summer styles now half price
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Time to twin
Would you like you and your little one to look the same but different?
We have created styles that complement our childrenswear designs so you can mix and match with your little one.
You'll find a selection of the same fabrics, prints and colours so you can match as subtly or as boldly as you like!


Dorset born
Our collection continues to be inspired by the unique and beautiful coastline and countryside that surrounds us here in our home county of Dorset.
All of our styles are named after our favourite local places. Look out for some new landmarks each season as we explore more of the South Coast location we get to call home.