The rental revolution

We know that keeping your children clothed as they grow and grow can be a real challenge. Both in terms of the cost, as well as deciding what to do with clothes that are no longer needed.

Renting your children's wardrobe, or joining a 'clothing club', is a growing trend that offers parents a way to save money and reduce their environmental impact. Win-win!

Read on to discover more, including finding out why Kite is a great choice for rental businesses as well as meeting our fabulous partners.

Why rent?

How does it work?

Kite and rental

Meet our rental partners

We're so happy to work with a number of rental partners who share our ethical values and drive for sustainability.

Graceful changes is a small, ethically and environmentally conscious, family business that was established to help reduce waste and save parents time and money.

They make beautiful, organic clothing more affordable and help to reduce all the ‘stuff’ that accumulates around a tiny baby.

Rent from newborn to 7 years.


thelittleloop offers the choice of over 12,000 pieces curated from the best, ethical, wear-and-tearable brands.

With unlimited swaps and insurance included, you'll always have the clothes you need (and love).

Rent from 12 months to 12 years, and footwear too.


Borro is on a mission to make sustainability easier for busy parents.

No minimum order means that whether you just need a snowsuit for a few months or a complete capsule wardrobe, renting is as easy as buying.

Rent from 0-12 months.


Belles and Babes was launched to provide a convenient service to parents, as well as a more circular, sustainable solution to the problem of babies constantly outgrowing their clothing.

Rent for baby, maternity and nursing.


Qookeee is a circular baby closet designed to make renting baby clothes simple.

Set up like an online retail store, parents can choose anything from just a few items to a whole wardrobe, add to cart and checkout to rent their unique baby bundle.

Rent from 0-24 months.


9plus1 was born from the need to make the baby clothes market more sustainable, by offering a service that helps parents save time, space and money but offering them the clothes that are ethically manufactured and high quality.

Fun fact, one of the founders is actually a climate change scientist!

Rent from 0-18 months.