Our new childrenswear collection celebrates the magic of childhood and the importance of play.
All over our planet children and animals alike use the common language of play to explore, learn and make sense of their environment.
This season our uplifting designs shine a light on how connecting with the world around us can be educational, inspiring and fun!
Read on to learn more about the inspiration behind our new collection, discover some of our fabulous new prints, and enjoy reading about the stories behind the designs. Join us as we explore #PlanetPlaytime.
This season Jo, our founder, was drawn to the fascinating role of play in our children’s development:
“Through the creation of this collection we have found out how important play is, particularly in the formative years, for children and animals alike. I have always found it amazing to see how play builds confidence and skills, so to be able to explore that in our designs has been really rewarding.”
Each season Jo starts the design process by curating a coordinated colour palette that creates the building blocks for the collection.
These carefully selected and
beautiful colours complement each other and provide so many mix and match opportunities across our styles.
In this collection you'll find sea inspired blues, playful pinks and all the hues of the perfect summer sunset, each combining to create this fabulous range.
Our ideas are then lovingly brought to life through our wonderful prints.
Each design is thoughtfully created with passion and care and then hand drawn by our in-house artist, Elizabeth.
With so much on offer there is sure to be a print for everyone.
The stories behind the designs
Discover why our range is packed with fabulous florals, beautiful bugs, farm animals and more.
Pup and duck
An unusual friendship, but one that is sure to be fun-filled, is that of our adorable pup and duck.
The cheerful thought of them spending their days playing and chasing each other around became the inspiration behind our new gorgeous baby print. Chirp, chirp, woof woof!
The ocean is a vast underwater playground full of exciting and fun opportunities for those living within it.
Young bottlenose dolphins love to play catch with one another using bits of seaweed. This helps them create bonds and improve their coordination.
Once we found this out we could not resist creating this wonderful design to celebrate these amazing animals.
Feel the fun with our farm play print. A day playing on the farm brings so much happiness to little ones and we can learn a lot from our animal friends.
Did you know that cows have impressive memories? They can remember their homes and often find their way back to their favourite spots!
Giraffe and ele
It can sometimes be hard to imagine these magnificent mammals as babies because they don't stay small for long!
So we wanted to celebrate these adorable youngsters through our giraffe and ele print. We think they are just so cute and we hope you agree!
In many cultures ladybirds are considered good luck. These beautiful bugs are pretty, graceful and harmless to humans and farmers love them because they eat aphids and other plant-eating pests.
We love to imagine them playing together so we have used this idea to help create a truly stand-out print.
We adore all things floral here at Kite and this season we were inspired by the idea of pressing flowers because it is a fun activity for all ages to enjoy and a lovely way to preserve memories.
Have you ever given it a go? Maybe our pretty print will inspire you.
Who doesn't love splish splashing around in the bath? This fabulous rainbow print was inspired by the laughter and learning that bathtime brings.
Little ones can learn all about the wonder of water, as well as play with lots of toys whilst getting clean at the same time. Win, win!
Explore the collection
Click below to discover all of our great styles and find new favourites for your playful little one.