Our new collection shines a light on what it is to be young with an inquisitive mind.
Read below about the inspiration for the collection as well as discover interesting facts and stories behind some of our fab new styles. #LivingCuriously
Each season Jo, our founder, creates a fun poem that sums up the ideas behind the collection.
We think the natural curiosity of children is amazing. They're constantly questioning and enquiring about the world.
How many times have we all been asked 'why?' by our little ones? Why are bees so important for our planet? How is a rainbow made? What do giraffes eat?
Inspired by a great mind
The first spark of our idea came from this fab quote.
There's no shortage of curiosity and questioning here at Kite HQ so we knew straight away that it was a great theme to develop a thoughtful and beautiful range around.
Hand drawn by our in-house artist Elizabeth, we then lovingly brought our ideas to life. With an inspirational story behind every design, all of our artwork was thoughtfully created with passion and care.
The stories behind the designs
Discover just why our range is packed full of adorable animals, colourful rainbows, cool camper vans and more.
We have been truly inspired by all kinds of voyages and discoveries. From big expeditions to small trips, there's so much to discover when you explore our planet. We love to imagine that you might see mermaids, rainbows and dolphins aplenty!
We discovered that this often underestimated animal is actually rather intelligent! Sheep have impressive memories, make friends and protect each other – so here we celebrate them in a rather adorable design that will make sure all little ones will have sweet sheep dreams.
Elephants are remarkably smart creatures. Their incredible brains mean that they are able to use tools to reach food, remember complicated journeys back to watering holes and even imitate human words! A truly marvellous mammal that we adore and celebrate through our beautiful clever ellie styles.
Right outside the back door of the farmhouse there’s a world of wonder for curious little ones. From chickens pecking at their feed and cats dozing in the sun to new puppies exploring and frogs hopping about. This is an exciting place to be and has inspired our super special scene of farmyard heaven.
It’s hard to look at a rainbow and not feel curious about how and why it was made. Of course the answers are complicated and a little too scientific for small people, so we like to think of them as a perfect combination of sunshine and rain with a hidden pot of gold at the rainbow’s end!
Not everything was discovered centuries ago. It was only in November 2017 that scientists found that the orangutans in Tapanuli are a distinct species and not a subspecies of the Sumatran orangutan. Already sadly endangered, these wavy long-haired creatures are incredibly handsome and definitely worthy of their very own t-shirt design.
Peeking out of the window, what can you see? From cars to buses, and traffic lights to post boxes, the world is full of fascinating new sights for little ones.
Learning from everyday adventures like small journeys is what inspired us to create this beautiful new design.
Super sail girl
Get inspired by curious super women who show girls just how much they can achieve. This design celebrates all the amazing female sailors who have sailed solo around the world – we want all girls to feel that their own curiosity can take them anywhere they want to go!
Thanks to bees and their super pollinating powers we can enjoy all sorts of delicious food from avocados to apples. And of course, a wonderful spread of flowers – in the wild or in the garden - is most likely down to our busy little friends as well.
In honour of these special, much needed, and sadly endangered little chaps we’ve created some wonderful designs featuring them.
Jurassic Park, released over 25 years ago, has inspired a whole new generation of dino lovers! Palaeontology is now practised by a growing and diverse group of scientists around the world. So here on our fab t-shirt we celebrate this amazing scientific field where dinosaur discoveries are what it’s all about.
Here in Dorset we really look forward to the camping season. For curious little people who love adventure there’s nothing better than creating a base and exploring the great outdoors come rain or shine!
Explore the range
Click below to discover all of our great styles and find new favourites for your curious little one.