Living curiously

Each season Jo, our founder, creates a fun poem that sums up the ideas behind the collection.

We think the natural curiosity of children is amazing. They're constantly questioning and enquiring about the world.

How many times have we all been asked 'why?' by our little ones? Why are bees so important for our planet? How is a rainbow made? What do giraffes eat?

Hand drawn by our in-house artist Elizabeth, we then lovingly brought our ideas to life. With an inspirational story behind every design, all of our artwork was thoughtfully created with passion and care.

From our on-trend land ahoy print to the simply adorable sheep dreams design and our unisex clever ellie range, we've got styles that we think you'll love.

We discovered that this often underestimated animal is actually rather intelligent! Sheep have impressive memories, make friends and protect each other – so here we celebrate them in a rather adorable design that will make sure all little ones will have sweet sheep dreams.

Right outside the back door of the farmhouse there’s a world of wonder for curious little ones. From chickens pecking at their feed and cats dozing in the sun to new puppies exploring and frogs hopping about. This is an exciting place to be and has inspired our super special scene of farmyard heaven.

Not everything was discovered centuries ago. It was only in November 2017 that scientists found that the orangutans in Tapanuli are a distinct species and not a subspecies of the Sumatran orangutan. Already sadly endangered, these wavy long-haired creatures are incredibly handsome and definitely worthy of their very own t-shirt design.

Get inspired by curious super women who show girls just how much they can achieve. This design celebrates all the amazing female sailors who have sailed solo around the world – we want all girls to feel that their own curiosity can take them anywhere they want to go!

Jurassic Park, released over 25 years ago, has inspired a whole new generation of dino lovers! Palaeontology is now practised by a growing and diverse group of scientists around the world. So here on our fab t-shirt we celebrate this amazing scientific field where dinosaur discoveries are what it’s all about.

Here in Dorset we really look forward to the camping season. For curious little people who love adventure there’s nothing better than creating a base and exploring the great outdoors come rain or shine!