National Eczema Week

Did you know it is National Eczema Week? Here at Kite, our customers tell us that our 100% organic cotton styles are soft, comfortable and skin-kind for little ones with eczema.

Read on to learn more about the benefits of 100% organic cotton, pick up some tips on how to manage eczema, and shop the styles.

Girl in speckle pinafore

Eczema is a non-contagious, itchy, dry skin condition that affects 1 in 5 children and 1 in 10 adults.

A good skincare routine is key to managing eczema. This can mean using soap substitute products when washing, applying emollients and topical steroids to keep skin moisturised, and to identify what triggers a flare.

Cold weather, swimming, diet, clothing and laundry can all be triggers for those with eczema.

To find a routine that helps your little one, you may need to experiment with several different approaches, as what works for one child may be different for another.

The National Eczema Society has lots of great advice with recommendations on how you can avoid triggers around the home. Below we share why many people find the clothes that they wear, and how they wash them, can affect their eczema.


Lots of people with eczema find clothes made from cotton more comfortable to wear. Man-made fibres and wool can be hot, causing sweating and irritation, which leads to itching. Rough seams and labels can also be a problem.

Top tips

1) Try wearing soft, breathable fabrics such as cotton, bamboo and silk.

2) Cut out any labels if they irritate the skin.

3) Wear layers of clothing that can easily be taken off to avoid getting too hot.

We receive positive feedback from our customers about how our 100% organic cotton styles (many without sewn-in labels) offer next-to-skin comfort and have a positive effect on their little one's eczema.

Beautifully made and exceptional quality. The cotton is very soft for a child with eczema. Would recommend.


Lovely clothes. My youngest grandson has eczema so it's great to find organic cotton clothes that are also sustainably sourced.


Beautiful clothes which are excellent for children with eczema, owing to the organic cotton used to produce them.



It's not all about the clothing, how you wash it can make a big difference. Many people with eczema prefer to use non-biological washing powder as they find that the enzymes in biological washing powders and liquids can irritate their skin.

Top tips

1) Try to avoid fabric conditioner if possible as it can leave a residue.

2) Add an extra rinse cycle to your wash to ensure all detergent is removed.

3) Once a month, do an empty wash at 90˚C using a biological washing powder to clear the emollient build up from your washing machine.

We hope that you have found our blog useful. If your little one experiences eczema and you want to find expert information and advice, visit the National Eczema Society.

Please note that the information in this blog has not been provided by medical professionals. If you have any medical concerns we advise you consult your GP.