Better together
Our new collection is a celebration of caring and sharing. From family and friendship, to nature and more, our designs explore the joy of togetherness and helping one another be #BetterTogether.
Read on to learn more about the inspiration behind our new collection, and discover some of the fabulous new prints and stories behind the designs.
Our inspiration
Each season Jo, our founder, creates a fun poem to guide the design direction of the collection.
This time she was inspired by the old adage ‘the whole is greater than the sum of its parts’.
From this starting point, we explored the fascinating relationships that underpin the world we live in and developed our uplifting and heart-warming ‘Better Together’ theme, featuring stories of special friendships, unusual animal alliances and tremendous team triumphs.
Perfect prints
We then lovingly brought our ideas to life. Hand drawn by our in-house artist Elizabeth, and with an inspirational story behind every design, all of our artwork is thoughtfully created with passion and care.
The result is an autumn range that is full of wonderful colours and beautiful imagery, from hedgerows and hedgehogs to planets and playmates.
The stories behind the designs
Discover just why our range is packed full of adorable animals, beautiful nature, rescue vehicles and more.
Stellar
Our super stellar print showcases our #BetterTogether theme perfectly. From rainbows and sunshine, to the earth and the sun, our whole world is made up of special relationships that work together to create so many wonderful things. This fab and fun print brings this whole idea together and we think it will be a big hit!
Sheepy
Sheep are intelligent creatures with impressive memory and recognition skills. Did you know that they often stick up for one another in fights? They build strong friendships which is why they are often found in groups. We love these little sheep facts and they inspired us to come up with our brand new sheepy design.
Posy
Share the love! Both giving and receiving a bunch of flowers is a simple yet wonderful feeling. We felt inspired to create a print that reflects this love and positivity, created from caring about each other. Our posy print is simple, stunning, and designed with love and affection.
Rescue squad
We have never been more grateful to all of the amazing rescue squads out there in the world. From paramedics and medical staff, to the police, fire services and more, we are so grateful for what these teams do, often working together to help protect and look after us. This print celebrates each and every emergency service out there, thank you.
Hoglet
Hedgehogs love protecting and nurturing their babies, otherwise known as hoglets. In celebration of these special little creatures we have created our very own hoglet print. It shows them in beautiful seasonal colours, whirling and twirling in the autumn leaves.
Treehouse
Forests are the perfect environment for our woodland friends as they offer food, water and shelter. We love imagining foxes creating their very own forest homes in special little treehouses and having lots of fun together. This fab unisex print showcases the colours of the season and will be enjoyed by all those fox-lovers out there.
Piggy
Pigs are incredibly sociable and form close bonds with each other. They are definitely #BetterTogether, so we’ve created this colourful and playful print that celebrates these wonderful animals who like nothing more than cuddling up with their pals.
Explore the range
Click below to discover all of our great styles and find new favourites for your little one.
