The RNLI and Kite Clothing

Kite Clothing and RNLI Clothing

We’re excited to have teamed up with the RNLI, the charity that saves lives at sea and also our Dorset neighbour, to design a bespoke range of baby clothes so that your little lifesaver can look the part this summer and support their work at the same time.

Scroll down to read more about the RNLI, the collection that we’ve developed together, and how to stay safe at the beach. 


Every day of every year, people of all backgrounds get into danger in the water. It’s a problem that the RNLI are here to help with. They explain the risks, share safety knowledge and rescue people whose lives are in danger. They're also here to work with others to make the water a safer place for everyone. 

The RNLI's volunteer lifeboat crews provide a 24-hour rescue service in the UK and Ireland, and their seasonal lifeguards look after people on busy beaches. 

Our clothing collaboration

We have worked together to create fun, RNLI inspired designs made from 100% organic cotton. The bodysuits and dribble bibs are made based on our standards of uncompromising quality and amazing comfort and fit. By buying them you’ll be helping to raise funds to save lives in the process!

RNLI and Kite Clothing 100% Organic Range

You can purchase the garments directly from the RNLI’s online shop or you may also be able to find them in the various RNLI shops around the country as well. You can find your nearest RNLI shop here.

Kite Baby Lifejacket Bodysuit £10.00
Kit out your little lifesaver in this crew member-inspired bodysuit. Made from 100% organic cotton.

Kite Baby Mini Boats Bodysuit £10.00
Set sail in style in this nautical bodysuit, with Lifeboats logo. Made from 100% organic cotton.

Kite Baby Off Duty Lifeguard Dribble Bib £6.00
Keep your mini crew dry with our reversible dribble bib. Made from 100% organic cotton.

Kite Baby Mini Boats Dribble Bib £6.00
Protect your little one’s clothes from dribble and drool with this reversible dribble bib. Made from 100% organic cotton.


Staying safe at the beach this summer

With summer around the corner we wanted to share with you some of the amazing information that the RNLI have prepared, all designed to help keep you safe at the beach. We always appreciate how lucky we are to live near the coast and of course many people come and visit during the summer months, so here’s some really useful information that we all need to know to stay safe and have fun.

Lifeguarded beaches

Always try and visit a lifeguarded beach as then there will be someone on hand should you get into difficulty.

Beach signs and flags

Keep a close eye out for all signs and flags as they let you know key information:

Red and white prohibition sign
Do not enter the water at any time. Swimming and other water-related activities are not permitted.
Red and yellow beach flag
Lifeguarded area. Safest area to swim, bodyboard and use inflatables.
Black and white chequered beach flag
For surfboards, stand-up paddleboards, kayaks and other non-powered craft. Launch and recovery area for kitesurfers and windsurfers. Never swim or bodyboard here.
Red beach flag
Danger! Never go in the water under any circumstances when the red flag is flying.
Orange windsock
Indicates offshore or strong wind conditions. Never use inflatables when the windsock is flying.


Things to look out for:
  • Rip currents - Rips are strong currents running out to sea, which can quickly take you from the shallows out of your depth.
  • Tides - A beach can seem like a vast playground, but the tide can come in surprisingly quickly. Getting cut off by the tide contributes to a significant number of RNLI rescues every year.
  • Waves - Waves are great fun, but they can be dangerous. They have different characteristics depending on the beach and conditions - understanding how they work will keep you safer.
  • Cold water shock - anything below 15°C is defined as cold water and can seriously affect your breathing and movement. Average UK and Ireland sea temperatures are just 12°C.

The RNLI have even more information covering all things from sun safety through to what to do if a child goes missing on a beach. You can download their brilliant ‘On the beach: your guide to a safe and fun time at the seaside’ here.